Soomech Electric (Suzhou) Co., Ltd. (“Soomech,” “we,” “us,” or “our”) operates the website at www.soomech.com (the “Site”). This Privacy Policy explains what personal data we collect when you visit the Site or contact us, how we use it, how long we keep it, and what rights you have.
We are committed to handling your personal data responsibly and in accordance with applicable privacy laws, including the General Data Protection Regulation (GDPR) where it applies to visitors from the European Economic Area, the UK GDPR, China’s Personal Information Protection Law (PIPL), Brazil’s Lei Geral de Proteção de Dados (LGPD), and other applicable national laws.
Data Controller: Soomech Electric (Suzhou) Co., Ltd. No. 456 Xinfeng Road, Xukou Town, Wuzhong District, Suzhou, Jiangsu 215164, China
Privacy Contact: [email protected] Subject line: Privacy Enquiry
We collect personal data in the following ways:
2.1 Information you provide directly
When you submit an enquiry through the Contact Us form, Request a Quote form, or any other form on the Site, we collect:
When you subscribe to our newsletter or bulletin, we collect:
2.2 Information collected automatically
When you visit the Site, we automatically collect certain technical data, including:
This data is collected via cookies and similar tracking technologies. See Section 7 (Cookies) for details.
2.3 Information from third parties
We may receive data about you from third-party platforms, including:
We use the personal data we collect for the following purposes:
| Purpose | Legal Basis (GDPR) |
|---|---|
| Responding to your enquiry or quote request | Legitimate interests / Pre-contractual steps |
| Providing application engineering support | Legitimate interests / Contract performance |
| Sending the newsletter you subscribed to | Consent |
| Managing our customer and distributor relationships | Contract performance / Legitimate interests |
| Improving the Site and user experience | Legitimate interests |
| Complying with legal obligations | Legal obligation |
| Preventing fraud and ensuring security | Legitimate interests / Legal obligation |
We do not use your personal data for automated decision-making or profiling that produces legal or similarly significant effects.
We do not sell your personal data. We do not share your personal data with third parties for their own marketing purposes.
We may share your data with the following categories of recipients, only to the extent necessary for the purposes described in Section 3:
Service providers: IT and hosting providers, CRM software providers, email delivery platforms, and website analytics providers who process data on our behalf under data processing agreements.
Professional advisers: Legal, accounting, or compliance advisers when required.
Authorities: Regulatory bodies, tax authorities, or law enforcement agencies when required by applicable law.
Business transfers: In the event of a merger, acquisition, or sale of all or part of our business, your data may be transferred to the relevant parties, who will be bound by obligations consistent with this Privacy Policy.
All third-party service providers are contractually required to process your data only on our instructions and to maintain appropriate security measures.
Soomech is headquartered in China. If you are located in the European Economic Area, the United Kingdom, Brazil, or another jurisdiction with data transfer restrictions, your personal data will be transferred to and processed in China and potentially other countries.
Where such transfers occur, we apply appropriate safeguards including:
You may contact us at the address in Section 1 to request further information about the specific safeguards applied to your data transfer.
We retain your personal data for as long as necessary for the purposes described in this Privacy Policy, subject to the following principles:
After the applicable retention period, data is securely deleted or anonymised.
The Site uses cookies and similar technologies to operate correctly and to help us understand how visitors use it.
Essential cookies: Required for the Site to function. These cannot be disabled.
| Cookie | Purpose | Duration |
|---|---|---|
| Session cookie | Maintains your session across pages | Session |
| CSRF token | Prevents cross-site request forgery | Session |
Analytics cookies: Help us understand how visitors interact with the Site. These are only set with your consent.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes users | 2 years |
| ga* | Google Analytics | Maintains session state | 2 years |
Marketing cookies: Used to show relevant content on third-party platforms. These are only set with your consent.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| li_fat_id | Conversion tracking | 30 days |
You can manage your cookie preferences at any time using the cookie settings panel accessible from the footer of the Site. You can also control cookies through your browser settings; note that disabling cookies may affect Site functionality.
Depending on your location, you may have some or all of the following rights regarding your personal data:
To exercise any of these rights, contact us at [email protected] with the subject line “Privacy Rights Request.” We will respond within 30 days. We may need to verify your identity before processing your request.
If you are located in the EEA or UK and believe we have not adequately addressed your concern, you have the right to lodge a complaint with your local supervisory authority.
The Site may contain links to third-party websites, including product standard bodies, certification authorities, trade associations, and partner organisations. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.
The Site is not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately.
We may update this Privacy Policy from time to time. When we make material changes, we will update the “Last Updated” date at the top of this page and, where appropriate, notify registered contacts by email.
We encourage you to review this page periodically.
For any questions, concerns, or requests regarding this Privacy Policy or our data practices, contact:
Soomech Electric (Suzhou) Co., Ltd. Privacy Contact No. 456 Xinfeng Road, Xukou Town, Wuzhong District, Suzhou, Jiangsu 215164, China Email: [email protected] Subject: Privacy Enquiry